The Ultimate Fighting Championship, which Station Casinos' Fertitta brothers took from the fringe organization when described by John McCain as 'human cockfighting,' up to a sports that are global, has been offered by the brothers for $4 billion.
The championships new owner is US skill agency WME-IMG, that has been backed into the deal by private equity teams Silver Lake and KKR, since well as the household investment office of Michael Dell, founder of Dell computers.
The Fertittas, that will retain minority that is passive in the organization, paid just $2 million for the brand name and its assets in 2001, at a low point for the championships.
Becoming a Heavyweight
UFC was dogged by accusations of brutality and vilified by politicians at that time, not least of that has been senior U.S. Senator John McCain from Arizona, who assisted persuade 36 states to ban 'no-holds-barred fighting' and pay per view companies to take it off from their schedules.
It had been banned in New York just before UFC 12 was due to start up, forcing organizers to find a new venue, in Alabama. New York only lifted that ban previously this 12 months.
But under the Fertittas' stewardship, UFC gained a new degree of respectability as promoters worked with state athletics commissions to impose brand new rules that curbed a few of its previous exce